Airbnb partners with property developer Newgard on 300-unit rental complex near Orlando, to be built, owned by Newgard but branded "Niido powered by Airbnb" (Leslie Hook/Financial Times)

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Leslie Hook / Financial Times:
Airbnb partners with property developer Newgard on 300-unit rental complex near Orlando, to be built, owned by Newgard but branded “Niido powered by Airbnb”& —& Airbnb is stepping up its challenge to traditional hotel operators, launching branded, purpose-built apartments in Florida …

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